Web analytics play a key role in making your online business successful. If there was a rabid dog barking at customers near your storefront, you would want to know about it. That would be considered Store Front analytics. But it takes more than checking your visitors and page views every day. You need to dig into the data and find out how your visitors are interacting your site, and to find out how to give them a better web site experience.

Web analytics tools provide incredible power to do just that, and to rapidly scale the the revenue and margin you derive from your site. Ask yourself – how would increasing your revenue and margin from your website by 20% (or more) help your business?

Google Analytics

Our Web Analytics services include:

1. Web Analytics plan development: It all starts with figuring out what you want to do with web analytics. You need to have a plan to have an idea of what your return will be on your analytics investment.
2. Analytics tool selection: No two web sites have the same needs. And each analytics package provides different capabilities. Get our help in making sure you are using the right tool for your site.
3. Key Performance Indicator (KPI) Development: You don’t want to get lost in a sea of useless data. Hone down on the web stats that will tell you how your business is doing, and how you can improve it, and ignore the rest. By determining your KPIs, you can get the most out of analytics, for the least effort.
4. Web analytics implementation: Once you have the plan, the package, and the KPIs, you need to set the software up on your site, and you need to configure the analytics application. We have experience in analytics implementations with most of the leading analytics software packages, but more users choose Google Analytics than any other provider.
5. Business Analysis of Analytics Data: This is where the money is. WeWe can help you understand the analytics data, what it says about your business, and help you determine how to improve your site to grow your business faster.
6. Training: We can help you learn how to get more out of your analytics tools. Training starts with a basic orientation on how to work with the tools, what to look for, and how to use them to improve your business results.

Click here to take a tour of Google Analytics.